Co-Creation - New Product Development - Survey Results

by Roy Bernheim March 29, 2019 2 min read

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Co-Creation - New Product Development - Survey Results

True to our belief in co-creation, we opened the floor to YOU, the Tribe, to decide what direction T-Bô’s new products should take.

We were humbled by how many of you took the time to respond (over 60% of you participated!!) and by the encouraging, and SUPER CREATIVE, feedback you shared with us. As co-creators, You more than lived up to that very important role in the future success of T-Bô!

And because your answers were AMAZING, we can’t help but share them with you!

Here are some of the highlights of your replies…..

WHAT PRODUCTS MADE FROM BAMBOO-BIRCH FABRIC DO YOU WANT??

Winners: Briefs and Boxer Briefs

Up & coming: T-Shirts!!

T-B-Bodywear-CoCreation-New-Product-Development

 

WHEN DO YOU WEAR YOUR T-Bô'S?

T-Bô seems to be your all-round favorite!

Anytime for any activity! 

T-B-Bodywear-CoCreation-New-Product-Development

"Best Answers":

- Lounging around the house

- When I want to feel sexy even if noone will see them

- Husband wears them every day

- For relaxation

DO YOU ENGAGE IN SPORTS AND REGULAR PHYSICAL EXERCISE?

You are an active bunch!!

83% of the Tribe are doing sport regularly.

T-B-Bodywear-CoCreation-New-Product-Development

WHAT KIND OF SPORTS DO YOU ENGAGE IN ON A REGULAR BASIS?

Very diverse activities going on!! Over 40 sports!

Biggest categories are fitness, gym, yoga as well as ground sports like hiking and running

T-B-Bodywear-CoCreation-New-Product-Development

WHERE ARE YOU FROM?

You are from over 60 countries

USA, Mexico, France Polynesia, Australia, Zimbabwe, Switzerland, Finland, New Zealand, Singapore, Brazil, Germany, Japan.... you get the picture;)

T-B-Bodywear-CoCreation-New-Product-Development

Now that we’ve all digested this mind-blowing information, it’s time to think about “SO WHAT’S NEXT??”

You, The Tribe, have decided: you want to venture into a completely new product category: *T-SHIRTS*

So let's all get into more detail about what kind of t-shirt we want... let's co-create the first T-Bô t-shirt line.

Fill out this survey, have your say and inspire the Tribe!

 

Bellow the complete infographic.

T-Bô-Bodywear-Co-Creation-New-Product-Development-Infographic

Roy Bernheim
Roy Bernheim



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